BRINGING BRANDS TO LIFE WITH CREATIVE STRATEGY AND DESIGN.
A collection of work in branding, creative marketing, strategy, art direction, graphic design and all around fun and creative vibes.
I was hired by an accessories company in NYC to put together a presentation to pitch Roxy an accessory line. I created 4 themes and within each theme a capsule collective of accessories. I designed the 2D drawings, logos, prints and color palette to fit into each theme.
SoulPaws is a nonprofit organization that offers unique and evidence-based animal-assisted therapy experiences to people impacted by eating disorders and other mental health issues. With every workshop, SoulPaws aims to decrease shame, increase compassion, and inspire courage.
I worked with Shannon on a new logo design that captured the awesome connection and bond of an animal and person. I also developed a color palette, new website banners, and social images to help bring her vision to life in a soulful way.
For the holidays we developed product on Zazzle to help benefit the nonprofit.
Burton Snowboards Design
During my 9 + years at Burton Snowboards I was responsible for managing the look and feel of an industry leading brand, throughout concept and execution of Women’s and Youth Outerwear softgoods categories, as well as Men’s & Women’s Winter Accessory product. Ensured that product and brand Marketing strategies are brand aligned while maintaining the creative vision laid out by the Chief Creative Officer. Translated creative direction into engaging visual presentations and design solutions, conceptualizing videos, powerpoints and flash presentations. Designed a variety of original and imaginative concepts for apparel, trims, artwork and softgoods product as well as preparing vendor ready art files.
L.A.M.B X Burton
Working with LAMB's creative director, I creatively directed this 1st year of the collab project. Assisting in choosing materials, fabric, design and storyboarding the photoshoot in Montreal.
Burton Bags Merchandising
Using the theme "Heritage", I merchandised the collection with color, material and trims.
Using Sneakers as inspiration for this bright collection. This exercise is used to pick color combinations.
Trim package and print design. Embossed on leather.
Youth Girls Hoodie
Screen and embroidery combination for youth girls hoodie.
Burton Print- Brush Stroke Plaid
Using rollers and sponges, I painted this plaid and then created a vector repeat pattern.
Burton Print- Gradient Plaid
Vector line gradiant plaid.
Free City x Burton
Free City was new to technical outerwear. A staple brand at Fred Segal, this collaboration opened up new consumers to the Burton brand.Oversaw and directed Free City's graphic designer on artwork. Created technical drawings, color palette, artwork placement, and merchandising.
Free City x Burton Tech packs
Technical pack for production. Includes dimensions, trims, colorways and artworks.
Youth Outerwear Tech Packs
Youth technical pack and image from fun photoshoot.
Lulu Avenue Spring 2016 Catalog
Lulu Avenue is a direct sales marketing company. I created the concept of the catalog to give more of a fashion blogger Instagram theme. I art directed the photoshoot, creating the shot list, picking wardrobe and working with merchandising on page layout for each product. I art directed the product photoshoot to have more of an organic flow to the product and approved every shot in studio. To launch the catalog, we had to simultaneously change over the website, social media and create marketing collateral for the brand ambassadors.
Since Lulu Avenue is focused on direct sales and empowering woman, I wanted any potential brand ambassador to feel welcome once they opened the catalog. So I created a collage of images of the Lulu Avenue style advisors, testimonials and the logo for the "Join the Movement" campaign.
Road Map to Success
This was a fun and visual way to go through the road map of a style advisor.
Color and Style page
We wanted to give the style advisors a look behind some of the colors, style and testimonials.
Dress for Success Collaboration
Dress for Success was a charity that Lulu Avenue worked with. I was tasked to tell the story of the collaboration, the organization and showcase the pieces in a two page layout.
Lulu Avenue Website
The day the catalog launches, the entire website has to change over. So homepage banners, homepage look and feel and shop pages needed to reflect the same vibe as the catalog.
To help launch the new catalog, I created Style Cards with themes for the pieces they were featuring. These cards were used at Trunk shows, facebook ads and in instagram.
Website Banner for Event
To create an apparel brand with the intentions to give back to organizations that are near and dear to our lives and others. Inspired by yogis, active lifestylers, adventurers, dreamers, wanderers, comfy styles and our love of inspiring, empowering words.
Partner with local North Carolina based screen printers who use environmentally friendly inks. Use all of our raw goods, sourced from American- based sweatshop-free companies whose guidelines and principles are in line with the Fair Labor Association (FLA) Workplace Code of Conduct and are Worldwide Responsible Apparel Production (WRAP) Certified. Create inspiring messages. Give back to charities that have impacted our lives and our family’s lives.
For the love of... Email Campaign
Email campaign for the month of January. This campaign was based around storytelling of jewelry for all milestones. From engagement to wedding day and beyond. While art directing and styling the shoot- the images were around a moment which is out of the box from a usual product shot.
Ultimate Wedding Giveaway
This giveaway was for recently engaged or couples. Charles & Colvard teamed up with 5 brands to give away prizes for the Ultimate wedding experience.
While styling and art directing the shoot, I wanted each brand to have a visual story to best show off their vision in collaborating with Charles and Colvard in the sweepstakes.
Charles & Colvard Re-Brand Corporate Identity
As the company re-branded, I created all internal corporate and marketing collateral including office enterance and interior design, packaging, business cards and corporate documents, New advertisements and digital ads were created. Marketing collateral included discount cards, brochures, romance cards.
Merchant's Bank Campaign
Merchant's Bank ran a Cha-Ching campaign about earing cash back on certain things. Concepts included logos, print ads, website banners and advertisements.