Make emails “dance” or move with gifs. Think outside the box of the company’s traditional jewelry product emails
Have the photographer take multiple shots of the product to create gifs. Create a static image for outlook users that can not view gifs.
Using an mp4 rendered movie for product display, I paired down the frames into a gif and used multiple photos to make the photos move to show different pairings of rings.
An accessories company in NYC wanted to play in the action sports world and pitch a presentation to Roxy showcasing what accessories products they could create for them.
With my background in action sports, I was brought in to create mood boards, prints, 2D drawings, logos and color palettes for four different collections.
I wanted to really showcase each collection by telling the story of who that target girl per collection would be. The vibe of each collection is shown through the first initial slide and brought all the way through each mood board presentation. The accessories for each collection carried a trim and graphic through the line that also tied back to each theme.
Soulpaws Branding Project
SoulPaws is a nonprofit organization that offers unique and evidence-based animal-assisted therapy experiences to people impacted by eating disorders and other mental health issues. With every workshop, SoulPaws aims to decrease shame, increase compassion, and inspire courage.
Create a logo, branding package that captured the amazing emotional connection and bond of an animal and human being.
Use images that emoted that special bond and sense of peace within the environment for website banners along with a silhouette for logo that paired up with a hand drawn font to feel authentic to the mission and compassion of the organization.
I wanted to colorpalette that had cooling, calming tones along with some happy bright pops to balance. New website banners, and social images were created to help bring her vision to life in a soulful way. We also brought a clothing and accessory aspect to raise money for the cause during the holidays with a collection on Zazzle.
Burton Snowboards Design
During my 9 + years at Burton Snowboards I was responsible for managing the look and feel of an industry leading brand, throughout concept and execution of Women’s and Youth Outerwear softgoods categories, as well as Men’s & Women’s Winter Accessory product. My role was to ensure that product and brand Marketing strategies were brand aligned while maintaining the creative vision laid out by the Chief Creative Officer.
During my time at Burton, I translated creative direction into engaging visual presentations and design solutions, conceptualizing videos, powerpoints and flash presentations. I also designed a variety of original and imaginative concepts for apparel, trims, artwork and softgoods product as well as preparing vendor ready art files.
I was there during an incredible time when the shift of women’s outerwear style was to recognize the need of feminine styles and lines that can be worn off and off of the mountains, as well as living and breathing a lifestyle, not just a sport.
L.A.M.B X Burton
Working with LAMB's creative director, I creatively directed this 1st year of the collab project. Assisting in choosing materials, fabric, design and storyboarding the photoshoot in Montreal.
Burton Bags Merchandising
Using the theme "Heritage", I merchandised the collection with color, material and trims.
Using Sneakers as inspiration for this bright collection. This exercise is used to pick color combinations.
Trim package and print design. Embossed on leather.
Youth Girls Hoodie
Screen and embroidery combination for youth girls hoodie.
Burton Print- Brush Stroke Plaid
Using rollers and sponges, I painted this plaid and then created a vector repeat pattern.
Burton Print- Gradient Plaid
Vector line gradiant plaid.
Free City x Burton
Free City was new to technical outerwear. A staple brand at Fred Segal, this collaboration opened up new consumers to the Burton brand.Oversaw and directed Free City's graphic designer on artwork. Created technical drawings, color palette, artwork placement, and merchandising.
Free City x Burton Tech packs
Technical pack for production. Includes dimensions, trims, colorways and artworks.
Youth Outerwear Tech Packs
Youth technical pack and image from fun photoshoot.
Lulu Avenue Spring 2016 Catalog
Update the 2016 catalog to appeal towards a younger audience. Find a unique way to shoot the product and lifestyle photography.
Art direct the photoshoot in more of an urban feel, outside, use shots that were not directed towards the camera, had some life to them, relatable and still represented the jewelry. The layout represented more of a blogger feel, shots and layout like you would see on a blog site. Since the company was a direct marketing brand, I incorporated quotes and photos of actual stylists selling the brand to make it relatable to the audience.
Directed lifestyle shots using inspirational photos, creating a shot list and production schedule. In studio product shots were created on boards to feel organic and give the product life showcasing the pieces at 100%. Pages were laid out to showcase the jewelry, shots and still keep the look clean and stylish.
Since Lulu Avenue is focused on direct sales and empowering woman, I wanted any potential brand ambassador to feel welcome once they opened the catalog. So I created a collage of images of the Lulu Avenue style advisors, testimonials and the logo for the "Join the Movement" campaign.
Road Map to Success
This was a fun and visual way to go through the road map of a style advisor.
Color and Style page
We wanted to give the style advisors a look behind some of the colors, style and testimonials.
Lulu Avenue Website
The day the catalog launches, the entire website has to change over. So homepage banners, homepage look and feel and shop pages needed to reflect the same vibe as the catalog.
Kindred Spirits Branding Project
To create a concept apparel brand with the intention to give back to organizations that are near and dear to my family. Inspired by yogis, active lifestylers, adventurers, dreamers, wanderers, comfy style lovers and our love of inspiring, empowering words.
Kindred Spirits was born. Partner with local North Carolina based screen printers who use environmentally friendly inks. Use all of our raw goods, sourced from American- based sweatshop-free companies whose guidelines and principles are in line with the Fair Labor Association (FLA) Workplace Code of Conduct and are Worldwide Responsible Apparel Production (WRAP) Certified. Create inspiring messages. Give back to charities that have impacted our lives and our family’s lives.
Logo consists of triangles representing balance with a handwritten font. Using consistent fonts, triangle shapes and messages that represents, Colors are muted, soft and neutral with an organic vibe with the edge of a metallic rose gold.
Icons and Graphics
To create a one-page document to be sent around to potential collaborators that would be an introduction to the brand before sending off a pitch deck.
Find stats and real-life consumer images to support the facts.
Use icons, graphics, images in a compelling way to make the fact sheet interesting, a quick read and bring engagement to tell a quick brand story.
Charles & Colvard Re-Brand Corporate Identity
As the company re-branded, I created all internal corporate and marketing collateral including office enterance and interior design, packaging, business cards and corporate documents, New advertisements and digital ads were created. Marketing collateral included discount cards, brochures, romance cards.
Merchant's Bank Campaign
Merchant's Bank ran a seasonal campaign about using cash back points and wanted to give customers ideas on what to use their “Cha-Ching” for.
Created graphics using the words “Cha-Ching” within the graphics and only using the branding colors.
I concepted graphics and ideas based on what you could earn and use with the cash back- groceries. Since this client was located in Vermont- snow tires, lift tickets. For one of the poster concepts, I created a money sign using all different font variations of “Cha-Ching”
Concepts included logos, print ads, website banners and advertisements to be used during this campaign.